Edelman Trust Barometer

It’s been said that trust is the new currency for business and for life. Trust drives who we do business with, how we make important decisions and who we allow into our lives. While there have been many positive developments taking place in the world, we often find it tricky to separate fact from fiction, […]
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Lorna Irungu-Macharia Appointed Gina Din Group Managing Director

The Gina Din Group is pleased to announce the appointment of Lorna Irungu – Macharia as our new Managing Director. Ms. Macharia, who prior to taking on this role was running her own boutique communications firm, brings deep industry experience to the role. With over 20 years work experience, Lorna is well-versed in media and event […]
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Africa 2017 Forum – Join the Conversation

Held under the high patronage of His Excellency Abdel Fattah Al Sisi, President of the Arab Republic of Egypt, Africa Forum is expected to be one of the most prominent business events in Africa for 2017. Now in its second year, the Forum will convene more than 10 Heads of State and 1,500 business leaders […]
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Celebrating 20 Years of Shaping African Conversations

This year we celebrate 20 years of the Gina Din Group. As we look back on our own incredible journey, we also want to celebrate the amazing path Africa has taken for the past 20 years. Here’s to more inspiring African conversations. #20YearsShapingAfricanConversations
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Tips To Trend on Twitter

If you have ever been the subject of a positive or negative trend on Twitter then you understand how much of an impact it can have on your brand. With 317 million users on Twitter that receive and react to news every second, utilizing social media to create publicity and send key brand messages can […]
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Managing Media Interviews

Media interviews are your fifteen minutes of fame, your single chance to get your product/service free publicity and potentially reach out to a larger market. Interviews should run smoothly as long you are prepared in advance. In today’s digital age your words and actions can and shall be used against you, even before you are […]
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Industry Conversations: Are Marketing and PR Two Different Things?

The line between public relations and marketing is often blurred. For example, the debate over whether social media is a PR or a marketing tool has been ongoing over the years. What about content marketing? Content marketing infuses both aspects of public relations and traditional marketing. The truth is marketing and PR will in most […]
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Building A Brand On Instagram

With 700 million users globally on Instagram in 2017, it is still a wonder why any brand would choose to stay away from utilising Instagram as an extension of their public relations strategy. Instagram is a picture-based social media platform that allows individuals and brands to share high quality images with the world. The platform […]
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CBK Wins Coveted Central Banking Website of the Year Award

The Gina Din Group is pleased to announce that the Central Bank of Kenya’s (CBK) new website, developed in conjunction with our work on the Bank’s 50th Anniversary celebrations, recently won the coveted global Central Banking Website of the Year award. Central Banking, an international central bank tracking organisation based in London, selected CBK’s website […]
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Gina winning Stevie Award

Gina Din Group Turns 20 This Year!

Almost 20 years ago, in October 1997, we opened our doors to the public as Gina Din Corporate Communications. It was an exciting time when we started out, operating as one of the first Public Relations companies in Kenya. Over the course of the years we have had many wonderful experiences with our clients and […]
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