Learn the essentials of strategic management and communications from our talented, experienced team.
Held under the high patronage of His Excellency Abdel Fattah Al Sisi, President of the Arab Republic of Egypt, Africa Forum is expected to be one of the most prominent business events in Africa for 2017. Now in its second year, the Forum will convene more than 10 Heads of State and 1,500 business leaders […]
This year we celebrate 20 years of the Gina Din Group. As we look back on our own incredible journey, we also want to celebrate the amazing path Africa has taken for the past 20 years. Here’s to more inspiring African conversations. #20YearsShapingAfricanConversations
If you have ever been the subject of a positive or negative trend on Twitter then you understand how much of an impact it can have on your brand. With 317 million users on Twitter that receive and react to news every second, utilizing social media to create publicity and send key brand messages can […]
Media interviews are your fifteen minutes of fame, your single chance to get your product/service free publicity and potentially reach out to a larger market. Interviews should run smoothly as long you are prepared in advance. In today’s digital age your words and actions can and shall be used against you, even before you are […]
The line between public relations and marketing is often blurred. For example, the debate over whether social media is a PR or a marketing tool has been ongoing over the years. What about content marketing? Content marketing infuses both aspects of public relations and traditional marketing. The truth is marketing and PR will in most […]
With 700 million users globally on Instagram in 2017, it is still a wonder why any brand would choose to stay away from utilising Instagram as an extension of their public relations strategy. Instagram is a picture-based social media platform that allows individuals and brands to share high quality images with the world. The platform […]