Learn the essentials of strategic management and communications from our talented, experienced team.
The line between public relations and marketing is often blurred. For example, the debate over whether social media is a PR or a marketing tool has been ongoing over the years. What about content marketing? Content marketing infuses both aspects of public relations and traditional marketing. The truth is marketing and PR will in most […]
With 700 million users globally on Instagram in 2017, it is still a wonder why any brand would choose to stay away from utilising Instagram as an extension of their public relations strategy. Instagram is a picture-based social media platform that allows individuals and brands to share high quality images with the world. The platform […]
The Gina Din Group is pleased to announce that the Central Bank of Kenya’s (CBK) new website, developed in conjunction with our work on the Bank’s 50th Anniversary celebrations, recently won the coveted global Central Banking Website of the Year award. Central Banking, an international central bank tracking organisation based in London, selected CBK’s website […]
Almost 20 years ago, in October 1997, we opened our doors to the public as Gina Din Corporate Communications. It was an exciting time when we started out, operating as one of the first Public Relations companies in Kenya. Over the course of the years we have had many wonderful experiences with our clients and […]
A great event can make a huge difference in setting your brand apart and ensuring you receive extensive media coverage. In order to do this, you will need to pay attention to the context in which your brand is operating. Below we have complied three key ingredients to help you execute an unforgettable event in […]
When an organisation or an institution is hit by a crisis, especially one that touches on the organisation’s credibility, it is often hard for the management or the leaders of the institutions to face the public. For many organisations there is usually a conflict on whether to bury one’s head in the sand, take responsibility, […]